Sheraton and RW Lobby Lounge

We worked with our long time clients at CAA to create a pop-up lobby library installation in support of a partnership between Sheraton hotels and Reese Witherspoon’s Book Club.  This installation lived in the Sheraton Grand hotel lobby for over a month, giving thousands of travelers a relaxing place to enjoy a book and/or a drink from the hotel’s main bar.  A launch event kicked the event off with several authors from Reese’s Book Club speaking live, along with custom laser etched bookmarks and complimentary food and drink.   ASV fabricated 2 giant dimensional books, about 9’ tall, with LED lit shelving, a monitor for content playback and a full-color book cover that can be changed out over time.  Additionally, we created 2 large reading nooks with LED lit shelves to highlight RBC books, with a cushioned seating area in the middle, and 2 curved reading benches, each with exterior LED lit shelving for additional books and knick-knacks.    The pièce de résistance, however, was a 10’ diameter custom chandelier that hung over 100 giant bookmarks, each with a slight color gradient printed onto them, that we rigged from the ceiling in the hotel lobby, above our main display.  7 concentric rings provided an interior frame to which all the bookmarks were rigged, each attached to the ring above it to create this visually stunning centerpiece to the entire display.   This same activation will take place at the Sheraton hotels in Toronto and London in the New Year!