Politico Branded Coffee Truck

RMNG and Politico have partnered to facilitate a three-day coffee food truck activation at the Capitol in Sacramento, California! In celebration of Politico expanding its California products and newsroom, we wanted to create further brand awareness and engage with guests to sign up for Politico's newsletter. Although Politico has a lot of supporters in California, we utilized this activation to translate the brand's values, personality, and messaging into their interactions, creating a genuine and relatable connection with the audience. Guests were greeted by on-site Brand Ambassadors and presented a QR code to sign up. Those who signed up or were already members received a free coffee and pastry! Existing subscribers who had received prior emails about the pop-up event expressed high appreciation and viewed it as an exclusive loyalty benefit. Attendees enthusiastically engaged with the event, evidenced by the many selfies taken in front of the truck, showcasing their excitement and interest in the Politico pop-up.