Pabst Blue Ribbon - Annual Conferences

Looking to introduce a new and impactful booth design for their annual trade show presence, Pabst Brewing Company turned to TXG to create a footprint that equally showcased both the PBR master brand, as well as the brand’s new Jack Daniels Country Cocktails line. For the NACS Show in Las Vegas, the 30’x60’ footprint featured a color-block style treatment that was split down the middle of the booth, giving each brand an equal SOV within the space. Key booth elements included a hero bar in the center, dedicated meeting rooms & storage space, lounge seating, interactive games and other branded touchpoints. At the NBWA Show in Chicago, we created a scaled down version of the design for the 10’x10’ footprint.