CES 2023
January 2023
Collaborators
Conference / Summit
Las Vegas, NV
20,000+ Attendees
Overview
From Robotproof
THE ASK
Stand out in the crowd and drive traffic to Samsung experiences at CES 2023
OUR APPROACH
We created OOH content and mobilized it on our signature digital backpacks as well as on a fleet of pedicabs decked out with the Samsung Soundtower.
WHAT WE DELIVERED
Samsung could be seen all over Las Vegas thanks to our nimble guerrilla approach. Attendees were stoked to be offered free rides with an incredible soundtrack thanks to Samsung and we cut through the noise of the busy conference floor with our striking digital backpacks offering the best of tech and human interaction via our talented Brand Ambassador team.
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