Barbie Movie Premiere and After-Party

July 2023
After Party
Los Angeles, CA
20,000+ Attendees
? Step into Barbie's Dream World IRL! ✨ Warner Bros. Pictures, AKJOHNSTON Group, and 15|40 brought the Barbie magic to life on July 9 at the Shrine Auditorium and Expo Hall in Los Angeles. It was fantastic! Together, they created an unforgettable day. 15|40 was responsible for The Barbie LA premiere, AKJOHNSTON Group for the 'Barbie' Premiere After-Party, and Mirrored Media partnered with Mattel to create this 12-foot pink disco ball at the after-party. The LA premiere was designed by 15|40 Productions, and Warner Brothers' goal was to create 'Barbie Land' by bringing the worlds and environments you see in the film into a format that would work and fit on an arrivals carpet, and it was a huge success! The AKJOHNSTON Group team designed and crafted an unforgettable after-party experience. From interactive photo moments to captivating activations, a mesmerizing DJ booth, and even a giant rotating Barbie "B," every detail was perfectly curated for the ultimate Barbie extravaganza! Join us in reliving the glamour of Barbie The Movie and immerse yourself in the world of dreams, fashion, and fun!
The Shrine, Los Angeles
Los Angeles, CA
Event Team
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