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adidas (PROBABLY) REAL IN MIAMI
December 2022
Collaborators
Experiential Activation
Miami, FL
Overview
From Invisible North
adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables—Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of Into the Metaverse NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.
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