(MALIN+GOETZ) NYC Coffee Cart Pop-Up

April 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
From Food Truck Promotions
After hitting LA in the fall, we brought the (MALIN+GOETZ) coffee cart back to the brand’s roots in NYC, hitting Soho to hand out authentic pretzels and hot coffee to go with free MALIN + GOETZ detox mask samples. Brand ambassadors also offered guests a 20% discount code to their online store while guiding people to follow the brand across social media channels. Over 1,000 people enjoyed MALIN + GOETZ’s two-day, quintessential New York #experience.
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