FX Fearless San Diego Comic-Con

July 2022
Experiential Activation
San Diego, CA
20,000+ Attendees
 
Overview
From Hotstrike Studio Services
To immerse guests at an unmatched scale, we built a surreal nightmare in the heart of San Diego Comic-Con. Our team managed all technical design, digital rendering, scenic construction, greens coordination, and set dressing for this installation. FX-Fearless was a large-scale interactive brand activation. The event guided attendees through a haunted maze to promote new seasons of American Horror Stories, What We Do In The Shadows, and the launch of their new series Little Demon. This installation required 17 semi trucks, 16 replica street lamps, an 18' table, and 400 haunted vintage dolls. We’re not afraid of ghosts, monsters, or the seemingly impossible.
Event Team
Agencies & Vendors
People