2019 USAA Army-Navy Fanfest

January 2020
Experiential Activation
Philadelphia, PA
From MVP Interactive
In collaboration with 160over90 and USAA, we brought Army Navy fans a tailored experience to show their service pride inside the USAA Fanfest! A Custom Fanfest Experience Guests were greeted by USAA employees to register their information onto tablets to receive game towels and branded RFID bracelets. These bracelets were used as a checkpoint to participate in their preferred armed service activity while keeping their information tied to a personal score. Photos and videos were automatically emailed to each fan once completing an activity. The activations included Army Navy Game Trivia, the popular Field Goal Challenge, and the newly developed QB Challenge which was a rapid-fire target practice game helping players earn fast points. Over the course of the day, fans generated 4 million total points with team Army inching past Navy for the top score!
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