Columbus Blue Jackets Fan Zone

January 2023
Experiential Activation
Columbus, OH
 
Overview
From MVP Interactive
The Columbus Blue Jackets and National Hockey League (NHL) partnered with MVP Interactive to bring technology-forward, multi-generational experiences to the Fan Zone, including two first-ever NHL in-venue experiences. The new Fan Zone is designed to engage fans of all ages while offering innovative technology to increase the overall fan experience at the arena. The Fan Zone features a simple QR code registration model that enables fans to participate in all the experiences and can return throughout the season for repeated use. The 4,000-square-foot space is located on the main concourse at section 118 and overlooks the OhioHealth Ice Haus, the club’s official practice facility. Fan Zone Re-Imagined The Fan Zone features an eSports Lounge modeled after the Blue Jackets dressing room and uniquely designed areas that allow fans to take a shot on goal, block pucks like their favorite netminder or take a photo with their favorite player – virtually. The new eSports Lounge for gamers of all ages is located at the back of the Fan Zone. The Esports Lounge is equipped with seven XBox NHL 23 gaming stations that will be used for game night participation, gaming tournaments and hospitality events. The Fan Zone includes the Slapshot Challenge, which is available to experience in an NHL arena for the first time. The challenge allows fans to use a real stick and ball for a fast and intense hockey shot experience against a virtual goalie on an interactive projection wall. Fans can select
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