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Green Bay Packers: Fan Experiences

December 2022
Experiential Activation
Green Bay, WI
 
Overview
From MVP Interactive
We partnered with the Green Bay Packers to offer one-of-a-kind, touchless gaming fan experiences that will let them relive great moments in team history by participating in 1 of 3 historical quarterback moments. Using advanced 3D tracking technology, Play Like a Legend allows fans to virtually throw passes spanning 3 generations of legendary Packers quarterback play, including Bart Starr in the Ice Bowl, Brett Favre’s Monday Night Miracle, and Aaron Rodgers’ comeback after returning from injury in the 2018 season opener. This is the first-ever time MVP Interactive has built this experience to be used in the Packers Hall of Fame.
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