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MSG: AR Cup
April 2022
Collaborators
Experiential Activation
New York, NY
Overview
From MVP Interactive
MVP Interactive collaborated with Madison Square Garden to bring iconic NY Rangers and NY Knicks athletes to life on commemorative cups through Augmented Reality! Fans who purchased any of the ten signature cups released throughout the 21-22 season at MSG had the chance to unlock an exclusive augmented reality video experience triggered by a unique QR code on each cup. This WebAR project saw an average of 2 min 24 sec dwell time per user in the first 10 days of launch. Athletes included Henrik Lundqvist, Earl Monroe, Willis Reed, Rod Gilbert and more.
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