The Summer I Turned Pretty Premiere NYC

For the world premiere of Amazon Studios' "The Summer I Turned Pretty," we transformed NYC's historic South Street Seaport into the show's fictional coastal oasis, "Cousin's Beach." The cast posed at the step & repeat in front of our fabricated sand-dunes, embellished with daisy appliqués before attending the premiere at IPIC Theatre. Gorgeous florals, signature cocktails, and coastal aesthetics greeted guests as they were ushered to the after-party. We created photo moments that included a custom, underwater/pool photo-booth, an indoor sanded beach, as well as a pop-up "Whale of a Tale" bookstore straight from the show.