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American Girl Chalet
January 2022
Collaborators
Pop Up
Aspen, CO
1,000 - 5,000 Attendees
Overview
From Activate, Inc.
Meet the 2022 Girl of the Year! We were proud to help introduce the first Chinese American Girl of the Year doll by
hitting the slopes of Aspen with 2022’s Girl of the Year, Corinne Tan! This snow-filled event included a retro-fitted
shipping container to look like an A-frame complete with Corinne’s favorite experiences for fans to take part in and
learn more about Corinne’s life. Participants could build their own loaded hot cocoa, meet Corinne’s ski patrol dog
Flurry, temporarily style their hair with her trademark teal highlights, take pictures on the ski lift, and make zipper
charms for their ski jackets. Fans could even purchase their very own Corinne doll with a book about her story!
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