The L Word at The Dinah festival

Showtime was looking to drive awareness for the upcoming season of "The L Word Generation Q" by recreating Dana’s Bar, a key location on the show and a fan favorite. 3RD AVE was tasked with creating a mobile set piece that highlighted a big part of the show using our glass box truck. Fans know and love this bar, so we wanted to create a photo moment for all to enjoy and share. The truck was parked outside of The Dinah Shore pool party during the 4 days of the festival. The mobile bar was a big hit at the festival, and had thousands of visitors come through and post selfies onto social media.