NBA X Primark
November 2022
Collaborators
Product Launch
Brooklyn, NY
200 - 500 Attendees
Overview
From Coffee 'n Clothes
CNC partnered with Primark and the NBA to create an interactive experience for the new collaboration.
The activation featured a pop-a-shot moment, along with an artist on site to personalize basketballs, a dance performance, and the chance to win exclusive prizes. ?
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