October 2022
Pop Up
Los Angeles, CA
1,000 - 5,000 Attendees
From Food Truck Promotions
On October 21st and 22nd, we partnered with MALIN+GOETZ to bring New York's bodega culture all the way to Los Angeles via a deluxe food cart service. Our MALIN + GOETZ cart hit Westfield Century City and Melrose Trading Post and handed out 1,000 soft pretzels along with 1,000 cups of coffee that left LA locals with the true New York experience! After only two days, we're proud to say that this part of the brand's global campaign culminated in roughly a thousand new followers on Tik Tok and Instagram. It was so much fun to bring New York to LA, while more importantly getting MALIN + GOETZ noticed on the West Coast!
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