Lego Dots

Jack Morton tasked 3rd AVE with building out a kid’s creative dream by taking elements from the new Lego DOTS line, and turning it into life sized builds. We built, produced, and executed 3 larger than life structures to live at The Grove in Los Angeles for 4 days. Each pod was connected to each other with a raised platform that highlighted 3 different personality types. The experience began with an interactive touch screen kiosk asking guests a series of questions. Depending on guest's responses, they would be led to experience the specific pod that matched their vibe.