From Mirrored Media
Bose collaborated with Mirrored Media to create an immersive brand experience and launch event at New York City’s Glasshouse that introduced their highly-anticipated new product, the Bose QuietComfort Earbuds II to consumers, influencers, and press. The Bose QC Earbuds II offer intelligently personalized performance that’s uniquely tuned to the shape of every ear - resulting in an unprecedented listening experience and the world’s best noise cancellation from any headphone - banded or in-ear.
Mirrored was tasked with producing a launch event where select members of the media were able to experience the QuietComfort Earbuds II ahead of their release to the public, as well as an evening tastemaker launch party. Working closely with the Bose team, we developed and created a fully immersive entry moment and sound tunnel that welcomed guests, followed by an immersive hands-on demo for press that allowed them to experience the product’s advanced technology and the benefits of its personalized features.
We presented the product in a way that showcased both its functionality and design, but most of all showed guests the effectiveness of the noise cancelation. Guests were able to absorb all aspects of the QuietComfort Earbuds II from the entry moment, to the product reveal, to the live demonstration, to interviews with Bose executives and product experts. On top of the product launch, this event debuted Bose’s new brand vision, “Sound is Power,” which we were able to bring to life.