Kendra Scott Memoir Release Coffee Cart

Kendra Scott is a woman of many accomplishments; chiefly, she is the designer, executive, chairwoman and former CEO of her company Kendra Scott. The many accomplishments that she has met throughout her professional life have motivated other aspiring business people, which is what inspired her to write her memoir, “Born to Shine: Do Good, Find Your Joy, and Build a Life You Love." Food Truck Promotions played a pivotal role in this project by helping celebrate and bring awareness around the book release in style, and in a huge market. Tuesday in Soho, we parked a mobile café store-front from 8AM to 2PM, attracting pedestrians on their morning commute or needing an afternoon pick me up to stop by for a free iced or hot coffee. The pop up preceded the "Born to Shine" book signing that would take place later that evening inside of the Soho boutique, amongst the other available Kendra Scott merch. Yesterday, that same coffee cart made its way to Union Square to create more buzz surrounding the memoir. Through this simple, yet creative experiential approach, Kendra Scott was able to market her latest project in a way that truly piqued people’s interest and got them reading. We made sure all of New York knew that the tales of Kendra Scott's success and her advice are available now on Amazon or directly from her website!