Alpha Foods - March Madness - CA - 2022

Alpha Foods teamed up with RMNG to develop and execute an immersive program in San Francisco. Our goal was to successfully activate near the Chase Center and in the larger city to promote their Plant-Based Regular and Spicy Chik'n Nuggets. We created a unique and custom program by partnering with a local truck, fabricating an external footprint with a sport court, and bringing on a high-impact street teams. We also layered the physical experience with a digital component, equipping each brand ambassador with iPads to focus on user acquisition.