Make the First Move

Driven by insights, we crafted a summit that reinforced Atlanta’s entrepreneurial resolve. Though thoughtful programming was key to ensuring the summit’s success, the event hinged on the quality of the attendees. We crafted a series of registration questions & helped vet each attendee to ensure that everyone present wanted & needed to be. Through design, we aimed to create a sense of movement, connection & intimacy. Capped at 100 attendees, titans of Atlanta strode through colorful benches and bleachers & sat side by side with their captive audience. The apex of the summit were two key events: a summit-wide hackathon that empowered the next generation of leaders and a keynote delivered by Serena Williams. 21M+ Social Impressions 66M+ Earned Media Impressions