AutoZone National Sales Meeting

The annual AutoZone National Sales Meeting takes place each fall in Memphis, Tennessee, where LEO Events has produced the event for nearly 20 years. In 2021, the National Sales Meeting engaged more than 8,000 employees from store managers and distribution center leaders to senior executives and international teams. To recognize AutoZone’s fiscal success and to announce new goals for 2022, LEO needed to produce an exciting and engaging meeting reflective of the company’s pledge and values. The 2021 NSM featured four General Sessions, three Recognition Ceremonies, two vehicle giveaways, four off-site events, and the reveal of AutoZone’s 2022 operating theme – “Go the Extra Mile." The General Session space also featured an immersive LED environment and a live broadcast for in-store attendees joining remotely. Highly engaging graphical elements and celebrity cameos were sprinkled throughout the meeting content. Several breakouts were available to AutoZoners, which included team-building activities, training experiences, and opportunities to pilot to store technology. The General Sessions featured an exceptional performance from Grammy-winning saxophone artist Kirk Whalum and surprise guest speakers, President and CEO, ALSAC/St. Jude, Rick Shadyac, and NFL Hall of Famer Peyton Manning. Other key services offered include meeting services, strategy, creative, production, technical support, app development, stage design, broadcast, and off-site events.