I AM ON EDGE (Takeover Night)

In October 2021 design studio meet the edge flipped the script by introducing their debut product and wanted to create an original launch event. The I AM ON EDGE takeover night was at NYC's famous East Village institution, The 13th Step. We invited 100 strangers who didn't know eachother to play the game, created custom cocktails, and designed the entire space -- down to the orange toilet paper we used in the bathrooms. I AM ON EDGE is a card game designed to unlock your uncomfortable side and embrace the unknown by answering the burning questions you’ve always wanted to ask. We co-created this game with our community by opening submissions for questions -- many of them even made it to print! We didn’t want to create another predictable game, or one that would have you looking for a therapist. I AM ON EDGE is a bridge to casual conversations you would never think to start.