The Economist Pride & Prejudice Festival

A 24-hour live streamed and in person rolling event between Hong Kong, London and New York, The Economist’s Pride and Prejudice Festival was a global conversation on the status of LGBT rights in specific countries, it aimed to map new battlegrounds and identify the scope for action. Live camera relay, presentations and on-stage handovers in real time between the three continents — we delivered the 24-hour in person, live streamed event to a truly global audience, with in person and remote presenters. In-room and online facilitated Q&A ran alongside interactive touch points which connected those online with those in attendance. We collated a message wall which began in the morning in Hong Kong and finished in the evening in New York, constantly updating and sensing the mood across the event. It was key to ensure that all attendees, be that in Hong Kong, London, New York or online had the same engaging, interactive and thought-provoking experience. To do this Broadsword personnel were present in all physical locations, in addition to online. This 360 support maintained consistency in look, feel, image quality and messaging.