Waze Carpool College Tour
October 2019
Collaborators
Experiential Activation
San Francisco, CA
1,000 - 5,000 Attendees
Overview
From YMC
YMC built a pop-up experience supported by always-on brand ambassadors to drive app downloads and position Waze Carpool as a cost-effective commuting solution. Through weekly word-of-mouth activities, creative social content, and a dynamic Drive-Thru experience, ambassadors introduced students to a new way of getting to campus.
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