RuPaul's Drag Race Season 13 Premiere - Virtual Event in | The Vendry

RuPaul's Drag Race Season 13 Premiere

January 2021
Virtual Event
 
Overview
From Shiraz Creative
The purpose of this campaign was to build buzz and awareness around the Season 13 launch of RuPaul’s Drag Race that aired on New Year’s Day 2021. Each year there is alot of social momentum around the announcement of the new cast. To leverage that buzz, we created a swipe up CTA using the RPDR / VH1 social channels where fans could sign up for an exclusive and limited edition 2021 Drag Race Calenda
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