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AMC: The Street of Immortality

July 2023
Experiential Activation
San Diego, CA
5,000 - 20,000 Attendees
 
Overview
From 3CS
To celebrate Anne Rice’s Immortal Universe, we created “The Street of Immortality” during San Diego Comic-Con 2023, bringing Interview With The Vampire and Mayfair Witches directly to the fans. Attendees were invited to explore a recreation of a turn-of-the-century New Orleans street from Anne Rice’s Interview with the Vampire, kicking off the experience with an immersive experience in a custom fabricated, boarded-up building that doubled as a speakeasy. Two charlatans gathered everyone and offered a warning about the darkness that had descended on Storyville, but promised to give everyone a sip from the fountain of youth, with “The Elixir of Immortality.” Within this world - where danger lurks around every corner - attendees were able to engage with the residents of Storyville, collect limited-edition premiums and visit iconic locations from the series, including Hotel Iberville, Talamasca Office, Mayfair Talismans, Nawlins Records, and Lestat’s Townhouse.
Event Team
Agencies & Vendors
  • Experiential Agency
    3CS
    San Diego, CA
  • Experiential Agency
    Campfire
    New York, NY
People