Huluween

Huluween 2021 was one for the books! ? Hulu hosted a free Halloween experience at the Santa Monica Pier Halloween weekend and we were beyond excited to be chosen as their experiential partner for this awesome and spooky event. Together with Hulu and partners, we created a SUPER SCARY experience where passersby were able to step inside the mysterious world of Uluh (get it?? Hulu spelled backwards ?) —the malevolent evil spirit that’s been “haunting” Hulu’s streaming platform this year. AKJOHNSTON designed and custom fabricated Uluh’s Mausoleum and interactive video experience with guaranteed SCARES! We also transformed a 1953 Studebaker Land Cruiser into a ghostly photo moment, alongside multiple other branded Huluween props perfect for the socials. ...then Uluh got to work ...BOO!! ?