This consumer-centric (IRL!) experiential activation not only kicked off NYFW 2021 but launched YSL Beauty's NU line celebrating perfect imperfections. The YSL Beauty House of NU was much more than a pop up. By appointment only (which sold out in a matter of hours online), with a few walk ups thrown in, consumers/NYFW fans could get made up by YSL makeup artists and have the rare opportunity to b
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