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Barbie's 50th Anniversary
May 2021
Collaborators
PR Event
Los Angeles, CA
25 - 50 Attendees
Overview
From Coffee 'n Clothes
Coffee ’n Clothes helped launch the Malibu Barbie x ColourPop Makeup Collection Set with a custom branded Barbie Jeep tour that traveled throughout LA and helped celebrate Malibu Barbie’s 50th birthday.
The bright pink Jeep traveled to the homes of VIP influencers and their best friends to create the ultimate organic content opportunity. Over 25 influencers enjoyed highly instagrammable custom elements including the Jeep, a branded surfboard, florals, and a goodie bag full of product samples.
The event was preceded by a series of retailer, influencer and media visits - ensuring the launch was heavily promoted across a number of channels ahead of the public launch.
Event Team
Agencies & Vendors
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