Overview
From Coffee 'n Clothes
Bringing Sicily To The Hamptons With A Dolce & Gabbana Traveling Pop-Up
Coffee ’n Clothes partnered with Dolce & Gabbana to create an airstream completely customized with the characteristic decorations of the Sicilian Cart, a signature code of the Italian brand’s design DNA.
This modern mobile pop-up allowed for customers to fully immerse themselves into the vibrant world of Dolce & Gabbana. The month-long activation featured Ready-to-Wear and Accessories Collections for Men, Women, and Children, creating the ultimate Italian hospitality and innovative sales vehicle for the brand.
Customers were able to make an appointment by email, or text message, which allowed for the mobile pop-up to arrive at one’s home.