BMW Re:Image Music Hans Zimmer Concert

​​Re:imagining the world as we know it was the main theme for BMW’s presence at this year’s IAA Mobility Summit. BMW kicked off RE:IMAGINE MUSIC with an exclusive live event featuring world-renowned composer, Hans Zimmer. Zimmer performed a breathtaking set in a first-of-its-kind concert at the famous Brunnenhof Courtyard at the Munich Residence. The palace from 1508 created a unique and beautiful setting for this immersive, experiential concert. Zimmer has been a BMW collaborator since the 2017 Road to Coachella campaign, and in 2019 he became the official composer for BMW IconicSounds Electric, an ongoing initiative that is shaping the sound of future electric BMWs. Zimmer was joined on stage by his band and the Munich Symphony Orchestra. The 30 musicians, alongside Zimmer, played over an hour and half of his greatest hits. Guests were treated to an encore surprise by Lebo M. to perform the “Circle of Life” from The Lion King. The audience was fully immersed within the courtyard with specially designed speaker and light setups on its surrounding walls. The show design allowed not only for the highest-quality sound in an enclosed courtyard, but also a truly immersive experience. The result was a once-in-a-lifetime concert that blended art, lighting, and sound for an emotional evening in a palace. Zimmer created an experience that honored the collective commitment to electric sustainability with an emphasis on showing what can be gained through electric mobility.