Inc. 5000 Marketplace

We worked with the Inc. Live Team at Mansueto Ventures to bring to life the Marketplace, a virtual experience that brings back the serendipity of meeting new people, running into old friends and sharing ideas and insights at in-person conferences. The Marketplace is the first-of-its-kind, no headset required, virtual experience specially themed for the Inc. 5000 Vision Conference. Zoom burnout is real, but we all still crave social connection and celebration so we conceptualized a world for their honorees centered around fun, exploration and socializing. We integrated Inc. 5000’s history of honoring the fastest-growing private companies with the most proven track records in America by designing the world around a fictitious Main street, the heart of the Marketplace. Here, honorees from all over the country converged to walk the red carpet, celebrate their awards and socialize at the virtual bar, art gallery and recreation center. The Marketplace combines the beauty of the real world — catching a wink or walking down the street with a friend chatting — with the power of the virtual world — new, magical places where people from all over can immediately be present and explore. We achieve this by trusting our eye for playful design, integrating game technologies and game design principles and building the world with the latest technology. We're proud to say Inc 5000 received awards from Webby and Good Design Award in 2021.