Lay's #DoUsaFlavor - Experiential Activation in Los Angeles, CA | The Vendry

Lay's #DoUsaFlavor

January 2017
Experiential Activation
Los Angeles, CA
5,000 - 20,000 Attendees
 
Overview
From RMNG Experiential Marketing Agency
LAY'S knew it wasn't asking for too much when it asked customers to vote on four new chip flavors using hashtag #DoUsAFlavor. To give their audience a taste of these innovative chips, RMNG Agency teamed up with promotions agency The Marketing Arm to create a fully branded truck for each flavor. Chip fanatics flocked to the acclaimed LA Live complex in Downtown Los Angeles to give the flavors a t
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