Ocean Spray Activation at Rock Center - Experiential Activation in New York, NY | The Vendry

Ocean Spray Activation at Rock Center

November 2017
Experiential Activation
New York, NY
25 - 50 Attendees
From TYGER | Event Design + Production
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that
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