Ocean Spray Activation at Rock Center

For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.