AAA Gig Car Launch

GIG Car Share-a new one-way car share in the San Francisco Bay Area-partnered with local musicians and artists to set a world record for The Most Gigs in a Gig! Gig empowers local residents to find a car, drive it, and leave it. OBJECTIVE With 5 weeks lead time create a celebration for the client's target demographic (young professionals) for their first new product launch since 1971- GIG Car Share. Venue was outdoors at Lake Merritt in Oakland, CA with over 5,000 people in attendance. APPROACH Working with GIG's internal marketing team we tapped into our experience design, entertainment booking and precision production management to plan and execute this large-scale event including planning drive train routes (with in-car live performances), a parade as well as a record-setting event. Also featured was a daytime sober "rave" by Daybreaker, food trucks from Off the Grid and pop-up street teams throughout the drive train routes and our festival. OUTCOME GIG Car Share was launched successfully, a world-record was established for "Most Concerts (Gigs) in a Car", and the cars were driven off the site by members that signed up before or during the event. The event was a whopping success and GIG Car Share is well ahead of their goals for the service following the success of this event.