One team Partners-Madden 24 Cover Reveal

For the annual Madden video game release, we produced an immersive, community-driven event to reveal the cover athlete for the latest version: Josh Allen, quarterback for the Buffalo Bills. We took over Josh’s home turf for the tailgate-inspired cover reveal event, showing Buffalo - and football fans around the country - how a hometown hero should be treated. Taking place at the Buffalo Bills Highmark Stadium, the one day fan event celebrated the Bills Mafia fanbase, secured Madden 24 pre-orders, showcased the game, raised money for the Patricia Allen Fund - Josh’s philanthropic focus - and allowed for Instagram-worthy content from Josh’s biggest fans (including some of the Bills Mafia super fans - who got the surprise of a lifetime, getting to meet Josh Allen himself).