Twins XR: Virtual Hall of Fame

February 2021
Experiential Activation
Minneapolis, MN
5,000 - 20,000 Attendees
 
Overview
From REM5 STUDIOS
Minnesota Twins and REM5 Studios teamed up to create Twins XR; the most innovative, immersive, and accessible virtual fan experience in all of professional sport. Through the exhibition, fans were transported into the Twins' truly virtual clubhouse where they can navigate the stunning 3D environment to engage with Twins artifacts, memorabilia, images, video, audio, and more. In part one of this series, Twins XR showcased all 34 members of the Twins Hall of Fame, from Harmon Killebrew to Justin Morneau. Fans of all ages were able to easily access Twins XR from a computer, mobile device, or virtual reality headset from the comfort of their own home. To further enhance the experience, Twins fans from all over the world can visit concurrently with friends, family, and other fans, allowing for live conversation and interaction as they explore the exhibition. Open for only two weeks, thousands of fans had the opportunity to enjoy this groundbreaking experience.
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