FFA Digital Event Experience

Microsoft partnered with ImagiCorps to provide an immersive digital experience for the 2020 Future Farmers of America National Online Convention. ImagiCorps responded with 3D digital design, animation and deployment to engage thousands of online attendees with interactive content. This immersive experience allowed students to learn about working with innovation and technologies to enhance agriculture living. In between workshops and speaking events, the students had the opportunity to explore the virtual convention halls online. They were given the challenge to earn coins by participating in 17 different interactive learning opportunities and then exchange their coins for a chance to win significant Microsoft prizes. This helped to turn what has traditionally been a live event into a fun online experience for students at their national convention. Over 30,000 students logged on during the 3-day event, and it will remain open for all 100,000 FFA members to experience for a year.