Biotech Week Boston

Launch Biotech Week Boston, a compilation of 4 annual conferences into one innovative festival-style conference event. Responsible for executing the 4 individual events as one destination conference with branding and marketing solutions in addition to event logistics. Work with the Sales “SPEX” team to provide opportunities to increase exhibit sales and provide experiential and assets to increase sponsorship sales. Conceptualize and execute all special events for Biotech Week Boston with over 5,000 attendees. Conceptualized and executed a buzz-worthy event concept “Party in the Park.” The tented event for 3,000 attendees increased sponsorship and ticket sales. Created media buzz with a performance by The Eagles. This experiential event, “Party in the Park,” properly branded its new scope of the event and was the highlight Biotech Week Boston.