Nordstrom Make Merry Drive-in

Nordstrom celebrated their holiday ‘Make Merry’ campaign with a drive-in movie screening at The Grove on November 28th. The experience had a capacity of 150 vehicles and Nordstrom invited Los Angeles customers to enjoy a complimentary show. The drive-in highlighted curbside pick-up offerings from the department store, allowing guests to shop online ahead and have their items delivered to their cars upon arrival at the rooftop venue. Guests were guided to a check-in station where they were welcomed with branded gift bags filled with movie snacks and Nordstrom staff was able to connect them with their orders. An oversized nutcracker and lighting matching brand colors guided cars through a series of larger than life garland archways strung with Christmas lights, surrounded by oversize presents wrapped in the custom Make Merry wrapping paper and Nordstrom’s signature holiday decor straight out of a window display. Under the arches, holograms displayed an animated gif of the Make Merry logo, providing a beautiful and exciting photo moment, while keeping guests safely in their cars. Projection mapping on the side of the structure and lighting brought the Make Merry campaign to life by converting a rooftop into an immersive experience. Guests of Nordstrom were treated to a screening of the new streaming movie release, The Christmas Chronicles 2, as servers in branded shirts and masks delivered hot cocoa to the parked cars and Nordstrom merrymakers delivered online orders.