Toyota TRD Pro Auto Show Tour

Toyota TRD Pro Augmented Reality Experience When our friends at George P. Johnson shared their interactive exhibit concept designed to immerse auto show guests in the new 2019 Toyota TRD Pro series trucks, we knew an MR (Mixed Reality) experience would be the perfect way to do just that. Mixed Reality gives us the ability to leverage the physical vehicles that are on site and overlay a digital and interactive layer to an activation. This would keep customers engaged at the 2018 – 2019 auto show circuit around the country. Our development team created an App that uses the latest iOS ARKit platform to track the Toyota TRD Pro trucks allowing for an exclusion-based AR experience. People who attend the auto shows can approach these freestanding viewers outfitted with iPad Pros positioned around the various vehicles to learn more about their special features.