Pictionary Mall Surprise - Livestreaming

September 2016
Experiential Activation
Toronto, Canada
150 - 200 Attendees
From wonderMakr
‘Anytime Is Game Time’ is the brand positioning for Mattel games, promising that fun can happen whenever and wherever you least expect it. As an expression of this, we set up a daylong experience in Sherway Gardens, creating a poster that came to life, inviting passersby to play a contactless game of Pictionary and rewarding the winners with some amazing surprises. The video of the experience has garnered almost 1.1 million YouTube views and was chosen by the global publication Contagious Magazine for inclusion in their 10th Anniversary edition
Venue map
CF Sherway Gardens
Toronto, Canada
Event Team
Agencies & Vendors
  • Experiential Tech
    Toronto, Canada
  • Fabrication
    Creative Visual Solutions Inc.
    Las Vegas, NV