Pictionary Mall Surprise - Livestreaming

‘Anytime Is Game Time’ is the brand positioning for Mattel games, promising that fun can happen whenever and wherever you least expect it. As an expression of this, we set up a daylong experience in Sherway Gardens, creating a poster that came to life, inviting passersby to play a contactless game of Pictionary and rewarding the winners with some amazing surprises. The video of the experience has garnered almost 1.1 million YouTube views and was chosen by the global publication Contagious Magazine for inclusion in their 10th Anniversary edition