Entercom Client Reception

THE GOAL: To host Entercom’s current and potential clients for an evening of education and exploration of the Entercom brand and its offerings, following their merge with CBS Radio. THE EXECUTION: Crew worked with the Entercom creative team to bring five key properties to life via customized interactive experiences and big bold branding. We executed thoughtful placement of stats throughout the event and coordinated a surprise appearance by the Backstreet boys. THE RESULTS: + +25% attendance expectancy + Clients confirmed they “better understood Entercom’s brand portfolio” after attending the event + CEO raved by noting it was “the best event I’ve ever attended”