Paul Mitchell "MVRCK" Brand Launch - Experiential Activation in Brooklyn, NY | The Vendry

Paul Mitchell "MVRCK" Brand Launch

June 2019
Experiential Activation
Brooklyn, NY
200 - 500 Attendees
 
Overview
From Kick Axe Throwing
To celebrate the launch of MVRCK Barbering by MITCH, an all-encompassing grooming line created by barbers, for barbers, the brand hosted a special event at Kick Axe in Brooklyn, New York, where guests got a chance to throw axes, mingle, and enjoy a barbeque spread. Featured MVRCK barbers—Fern the Barber, Brandon Palmore and Jason Reyes—were on hand to chat with attendees one-on-one throughout the
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