Paul Mitchell "MVRCK" Brand Launch

To celebrate the launch of MVRCK Barbering by MITCH, an all-encompassing grooming line created by barbers, for barbers, the brand hosted a special event at Kick Axe in Brooklyn, New York, where guests got a chance to throw axes, mingle, and enjoy a barbeque spread. Featured MVRCK barbers—Fern the Barber, Brandon Palmore and Jason Reyes—were on hand to chat with attendees one-on-one throughout the night.