Embraer Praetor Jets Unveiling

EMBRAER and AEG teamed up to plan and produce the “Praetor Jets Unveiling” during NBAA in 2018, a milestone event that saw the unveiling of 2 new jets – Praetor 500 and Praetor 600. Clients and Aviation Professionals from around the world were left with lasting memories from this experiential marketing event. Senior Corporate Planner and Managing Partner of AEG – Jill Vance was the lead on the Embraer Unveiling event. Embraer inquired with ‘The Hangar’ as it was a natural fit for their event needs for this showcase during NBAA (National Business Aviation Association) in October of 2018. However, this event had a ton of moving parts! Embraer’s vision for the event was a “Top Gun” theme, where they wanted to create a reception area draped off from the rest of the hangar space where the Praetor Jets were anxiously awaiting their big unveiling. In addition, the hangar needed to be air-conditioned and ‘blacked out’ so no light could come through (in the middle of the day) so that the video production, fog and lighting would be extremely impactful for the big unveiling, which came in the form of a kabuki drop!