Overview
From Chiara Mecozzi Live Art
Live mixed media custom artwork painted during the BCBG x The Daily Holiday party at the 5th Avenue store in New York.
I love working closely with my client so that the final live painted artwork comes together with the event. For this particular design, I used images from the BCBG catalog in collaboration with Swarovski. Since mixed media is always a part of my work, I used BCBG price tags to create the figure's dress and decorated it with Swarovski crystals. I also used water based oil paints, acrylic paints, and red glitter. During the event, I asked guests to participate in the painting by adding on the Swarovski crystals to the artwork. I also made 75 custom silk screen paintings for the guests to take home as a gift.
To win the final artwork, guests had to post and use a specific hashtag in their social media, and a lucky guest was chosen at the end of the night. A great way to engage and create social media marketing and traffic!