NYFW Experience Bus Brand Activation

August 2019
Experiential Activation
New York, NY
From Deanna Kei LLC
During NYFW a major designer brand hosted a traveling pop up activation and Experience Bus to share their runway collection. An outside space in SOHO was roped off and the event consisted of the 'Experience Bus' where guests could shop the new collection, a bracelet stamping station, multiple music performances, and an Illustration station where guests could have fashion sketches done of themselves. During the event I illustrated guests in their fashion week outfits. Each of my fashion sketches were done in marker and colored pencils on 4"x6" paper branded with the designers names. The guests were all excited to take their sketches home with them to remember the event by.
Event Team
Agencies & Vendors